When you have an online store with Amazon, you must keep track of your sales to make sure you have a manageable profit. You may only have access to specific types of sales data without a third party analytics program you will not have the proper analytics. This only gives you a partial understanding of your money-making potential. You may also spend more money on marketing than you need to. With the right software and tracking, you can learn about both your organic and PPC sales. This helps you better understand how to market your products and organize your budget.
Know the types of sales
Amazon offers sponsorships to help bring attention to your products, yet they do not show the different types of sales you earn. You may not know where your sales come from with basic Amazon tracking. Organic sales and PPC (pay-per-click) sales may generate different profit margins. If your PPC sales remain high, you may want to continue investing in sponsorships. While your basic amazon report can help you with some information, you need third party software for full analytics. For a full Amazon organic sales report, purchase a subscription to a reputable analytics program.
Choosing a third-party program
Look online for a program that works with your business. If you sell on Amazon, look for a software company that understands the different ways to sell on their platform. You can also call to speak with a representative and ask questions before committing to a purchase. Check online for customer reviews, as well.
Test out the program
Many online subscriptions offer a free-trial of their program. A free-trial gives you time to try out all of the features and determine if it’s cost effective. Look for a trial that lasts at least 30 days. During this time talk to a representative to make sure you understand how everything works. You can get more out of many subscriptions by using their customer support option to learn about the software.
Plan your marketing budget
Many business owners spend more money on marketing than necessary. Detailed analytics software helps you determine if your marketing strategy works well. You need to know if your sponsorships result in sales, for example. If you pay for marketing that does not increase your profit, you need to explore other options. A sales analytics subscription may save you money, as you can regularly monitor where your sales come from. You can then make a more informed decision about your marketing budget.
Analytics software helps you stay informed and increase profit. When you learn where your sales come from, you can target your audience better. Sponsorships help many people, however, you need to find out how much you make from PPC sales. Your profit from these sales needs to exceed the money you may for the sponsorship. Talk to a representative from an analytics company to find out if the program works for your business. You can also get a free-trial to see how much the program enhances your business. With proper analytics you can improve your marketing strategy and raise your revenue.