Andy Warhol Campbell’s soup can available now

Andy Warhol Campbell's soup

Art is best when it’s everywhere, for the world to enjoy and as Andy Warhol famously said, “Pop Art is for everyone”.  In the spirit of making art accessible to all and in celebration of Andy Warhol’s iconic relationship with Campbell’s soup, Campbell Canada has launched limited edition Andy Warhol inspired soup cans across Canada. 

Andy Warhol Campbell’s soup can

60 years since Andy Warhol first drew a Campbell’s soup can, Campbell Canada is paying tribute to the celebrated artist’s legendary love for the brand through the release of four limited edition soup cans reminiscent of Warhol’s iconic pop art. Taking inspiration from the late artist, the four distinct labels are available in the Campbell’s Condensed Cream of Mushroom Soup and Tomato flavours, and feature a bright, colourful aesthetic. The vibrant soup can label designs will remind Canadians that pops of colour and experiencing art can serve to lift one’s spirts and that we can find brightness within our everyday. 

“We are very excited about collaborating with The Andy Warhol Foundation on this pop art initiative and celebrating the enduring and inspiring relationship Andy Warhol had with Campbell’s soup,” said Mieka Burns, Vice President Marketing at Campbell Canada. “These special edition soup cans serve to remind us that there is joy, warmth and light that can be found in simple things around us. We look forward to bringing this concept to life through our campaign by sharing examples of real life pop art inspired by the cans – there are always new and creative ways we can brighten up our days.”

Andy Warhol famously believed that everyday items could be transformed into minimalist art works. Taking the essence of that philosophy and as an added visual element to this pop art collaboration, Campbell Canada has challenged several Canadian artists and influential content creators, to find colourful, everyday inspiration from the limited edition cans and produce their version of pop art-inspired content. Each creator will release their original pop art creations inspired by the cans on their social media channels this month with the hashtag #CampbellsxWarhol. A digital art gallery hosted by Refinery29 will be home to a selection of the unique works produced from the campaign.

“In 1962, Andy Warhol changed the trajectory of contemporary art by depicting Campbell’s soup cans on canvas,” said Michael Dayton Hermann, Director of Licensing, Marketing, and Sales at The Andy Warhol Foundation. “It is only fitting that we pay tribute to the enduring legacy of these two icons by coming full circle and bringing his art back to the Campbell soup cans that provided him with inspiration. We are proud to partner with Campbell Canada on this initiative as a natural extension of our ongoing relationship and we are pleased to see that younger artists and content creators continue to be inspired by his artworks.”

Warhol’s close connection to the Campbell’s brand is represented in his iconic pop art movement, often imitating real life, from consumer culture to mass media and, in this work, the widely enjoyed Campbell’s canned soup. The limited edition soup cans feature labels that reflect Warhol’s pop-art style and use eye-catching colour combinations such as pink, orange, red and yellow, a colour palette that can add an element of brightness.   

“Campbell’sCondensed Soup and Andy Warhol’s artwork are inextricably linked in the history of pop art,” said Campbell Corporate Archivist Scott Hearn. “Warhol is said to have created his Campbell’s-inspired works because he enjoyed eating the soup every day. We hope this collaboration will bring that same joy to our consumers and spark inspiration in a new generation of artists.” 

The four limited edition Campbell’s cans are available now at key retailers across the country and were produced under license from The Andy Warhol Foundation, a not-for-profit corporation that promotes the visual arts. 

About Campbell Company of Canada
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” For generations, people have trusted Campbell to provide authentic, flavourful and affordable snacks, soups and simple meals, and beverages. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard and Poor’s 500 and FTSE4Good Indexes. A subsidiary of Campbell Soup Company, Campbell Company of Canada has a long heritage of nourishing Canadians since 1930. For more information, visit www.campbellsoup.ca.

About The Andy Warhol Foundation for the Visual Arts, Inc.
As the preeminent American artist of the 20th century, Andy Warhol challenged the world to see art differently. Since its founding in 1987, in accordance with Warhol’s will, The Andy Warhol Foundation has established itself among the leading funders of contemporary art in the United States. The Foundation has distributed over $200,000,000 in cash grants which support the creation, presentation and documentation of contemporary visual arts, particularly work that is experimental, under-recognized or challenging in nature. The Foundation’s ongoing efforts to protect and enhance its founder’s creative legacy ensure that Warhol’s inventive, open-minded spirit will have a profound impact on the visual arts for generations to come. Proceeds the Foundation receives from licensing projects such as this contribute to the Foundation’s endowment from which these grants are distributed. For more information please visit www.warholfoundation.org.

Other articles from mtltimes.catotimes.caotttimes.ca

Montreal’s best tacos you need to try

Best Montreal vegan restaurants and amazing vegan dishes like sushi poutine and more

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Is it possible to get an A for a 5-paragraph essay assignment in 1 hour? We can safely say yes, a student can get an A+ mark if he turns to EduJungles


First SPVM female motorcycle officer

First SPVM female motorcycle officer

The SPVM is very proud to announce a great first. Policewoman Monelle Hébert recently became the first female motorcycle officer in the history of the Service. To do this, she successfully completed a complex and demanding selection process that was only successful by around 30% of applicants. The steps to qualify are long and very

Dorval picnic table reservation

City reconsiders charging for Dorval picnic table reservations

The City of Dorval received some backlash after people learned that Dorval was charging for picnic table reservations. The system on the website had a fee that was being charged for rentals. However, the City of Dorval will still be moving forward to with the reservation system on the weekends however, there will be no

The Tragically Hip

The Tragically Hip to perform at The 50th Annual JUNO Awards

Canadian Music Hall of Fame inductees, The Tragically Hip, will perform with singer-songwriter, Feist during The 50th Annual JUNO Awards. The performance from Toronto will be broadcast on Sunday, June 6, 2021 airing nationwide at 8 p.m. ET/5 p.m. PT on CBC TV, CBC Gem, CBC Radio One, CBC Music and streaming globally on CBCmusic.ca/junos.  “We’re really happy to be performing on

sports betting

Why is sports betting on the rise?

People have likely bet on sports since they came into existence and now even hassle free with online sports betting. It’s hard to resist large sums of perceived easy money when you have a “feeling” or think that you can fall back on your special insight or knowledge. However, if you’re so likely to guess

Mtltimes Subscription

The latest on what’s moving Montreal and the world – delivered straight to your inbox