Proximo Spirits Canada today announced that 1800® Tequila and Proper No. Twelve® Whiskey will enter an official partnership with the Club de Hockey Canadiens’ Montréal Canadiens organization (the “Montreal Canadiens”) as tequila and whiskey suppliers for the Bell Centre and the Bell Sports Complex. The partnership includes in-stadium media that comprises rink board advertising during game play, at-concession visibility and in-market point-of-sale programming and 1800® Tequila will have exclusive rights and will be the only Tequila sold in the arena.
The Bell Centre is the largest arena in the NHL and the second busiest as measured by total attendance. It welcomes 2 million+ fans each year through its doors at over 150 events (including 45 Montreal Canadiens games) and plays host to acclaimed international artists. 1800® Tequila and Proper No. Twelve® Whiskey are both premium brands in the entertainment industry with a shared desire to provide elevated and memorable consumer experiences.
“We are pleased to team up with the Montreal Canadiens and as the exclusive tequila and whiskey supplier for the Bell Centre and the Bell Sports Complex,” said Peter Hottmann, General Manager, Proximo Spirits Canada. “This will enable 1800® Tequila and Proper No. Twelve® Whiskey to reach millions of fans in Quebec and across North America, and will create positive experiences that resonate with our consumers’ lifestyles. 1800® Tequila and Proper No. Twelve® Whiskey are two award-winning brands and the ideal choice for a world-class athletic organization like the Montreal Canadiens. “
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