Montreal Canadiens and the Bell Centre have new partners

Montreal Canadiens

Proximo Spirits Canada today announced that 1800® Tequila and Proper No. Twelve® Whiskey will enter an official partnership with the Club de Hockey Canadiens’ Montréal Canadiens organization (the “Montreal Canadiens”) as tequila and whiskey suppliers for the Bell Centre and the Bell Sports Complex. The partnership includes in-stadium media that comprises rink board advertising during game play, at-concession visibility and in-market point-of-sale programming and 1800® Tequila will have exclusive rights and will be the only Tequila sold in the arena. 

Bell Centre
Bell Centre

The Bell Centre is the largest arena in the NHL and the second busiest as measured by total attendance. It welcomes 2 million+ fans each year through its doors at over 150 events (including 45 Montreal Canadiens games) and plays host to acclaimed international artists. 1800® Tequila and Proper No. Twelve® Whiskey are both premium brands in the entertainment industry with a shared desire to provide elevated and memorable consumer experiences.

“We are pleased to team up with the Montreal Canadiens and as the exclusive tequila and whiskey supplier for the Bell Centre and the Bell Sports Complex,” said Peter Hottmann, General Manager, Proximo Spirits Canada. “This will enable 1800® Tequila and Proper No. Twelve® Whiskey to reach millions of fans in Quebec and across North America, and will create positive experiences that resonate with our consumers’ lifestyles. 1800® Tequila and Proper No. Twelve® Whiskey are two award-winning brands and the ideal choice for a world-class athletic organization like the Montreal Canadiens. “

Other articles from

GM Marc Bergevin fired

Montreal Canadiens GM Marc Bergevin fired

separation anxiety

Latest data sees rise in separation anxiety as Canadian pet owners start to return to office

SHAN Collection from Montreal

Hottest and latest bikini styles

Is it possible to get an A for a 5-paragraph essay assignment in 1 hour? We can safely say yes, a student can get an A+ mark if he turns to EduJungles


The ultimate guide to planning a long family staycation in Canada

To guarantee that everyone has an amazing time, careful planning is necessary when organizing a lengthy staycation. Here’s the ultimate guide to planning your family staycation in Canada. Canada, with its vast landscapes, diverse cities, and rich cultural heritage, offers endless possibilities for a memorable family staycation. Whether you’re exploring the stunning natural beauty of

Meal kits

Cost vs. Convenience: Analyzing meal kits and traditional cooking

In this modern world and modern times, convenience often takes priority over cost, especially when it comes to food. Meal kits and traditional cooking represent two different approaches to home dining, and each of them has advantages and disadvantages. Analyzing these methods through the lens of cost and convenience provides insight into why individuals might

Condo renovations

Condo renovations Dos and Don’ts: Expert Tips for a Successful Project

Embarking on a condo renovations journey can be both exhilarating and daunting. Imagine transforming your living space into a stylish haven that reflects your personality and meets your needs. While exciting, the process can be full of challenges and unforeseen hiccups. That’s why we’ve gathered some condo renovation dos and don’ts from the experts to

Terrific Hair

Terrific Hair Means Tamanu – Earth to Body

Curly, straight, thick, thin, kinky or silky, tamanu loves and makes terrific Hair.  And scalps. Nutritionally dense yet gentle, tamanu is an effective and versatile nut oil. It stimulates, helps promote growth. prevents hair loss, reduces scalp itch and irritations and adds a natural sheen! Make tamanu a part of your hair and scalp care

Understanding the 4 legal process after a DUI Crash

A single mistake can have serious consequences, especially when driving under the influence. The aftermath of a DUI crash extends beyond physical harm and property damage. It involves a complex legal process that may feel overwhelming. As a responsible citizen, it’s vital to grasp the legal system and your rights in such situations. This blog

personal injury lawyer

Pedestrian accident: How a personal injury lawyer can help you

Accidents involving pedestrians can be life-altering. You could be walking down the street or crossing a street. A vehicle’s sudden impact can change everything right away. If you’ve found yourself in such a situation, you might be wondering how to move forward. This is where a personal injury lawyer steps in, offering crucial help and

Mtltimes Subscription

The latest on what’s moving Montreal and the world – delivered straight to your inbox