Yellow shoes gives to Sun Youth

Yellow shoes gives to Sun Youth

For a second consecutive year, Groupe Yellow ( Yellow shoes ) is renewing its commitment to the community by donating over 4,500 pairs of shoes to Sun Youth, who will distribute them to Montreal families in need.

Yellow shoes donates over 4,500 pairs of shoes to Sun Youth

“We were looking forward to continuing this partnership and give back to the community through Sun Youth. These types of events really help us promote our company culture within our own organization and inspire our employees and customers to do similar acts of kindness,” says Harry Avrith, Director of Digital Sales and Marketing.

In April 2020, Yellow donated over 4,500 pairs of shoes to Sun Youth, which were particularly useful to disaster victims. Then during Christmas 2020, gave 50,000 gift bags to help distribute food and necessities to families in need during the holiday season. This year, the famous Quebec shoe retailer is back with a renewed donation of over 4,500 pairs of shoes to support the organization’s efforts.

Sun Youth is delighted with this partnership and wishes to thank Groupe Yellow Inc. for its renewed generosity.

About Yellow shoes: Samuel Avrith, together with his wife and 10 children, opened his first store on Mount Royal Street in Montreal selling factory samples with yellow tags which he bought from various shoe manufacturers in Quebec. His concept was so successful that he became widely known to his customers in Montreal as “Mr Yellow” and he named his store simply “Yellow”!

Ernest Avrith, the ninth of 10 children, began working for the family business. With his fluent knowledge of French and natural retail instincts, he soon rose to the level of senior supervisor.

Ernest Avrith bought out his father and took over the chain of 17 stores. The Yellow stores were well known for selling a range of basic footwear for the entire family with full service. His understanding and dedication to keeping prices low to better serve the consumer during that period, lead to a rapid expansion to 43 stores throughout the Province of Quebec. Like his father, he was famously known as “Mr Yellow”.

After realizing that the traditional merchandising and full service selling model was no longer sustainable to achieve his aim of providing his clients the “best for less”, he reorganized his store concept to a self-service model, in which the consumers could serve themselves.

The first self-service store opened in Joliette. The radically new concept for its time turned out to be a huge success with the local clientele. Immediately, Mr. Avrith and his staff promptly set out converting most of the 43 stores to the self-service concept. And by the early 70’s, Yellow became one of the largest and most successful shoe retailers in Quebec.

Other articles from

Is it possible to get an A for a 5-paragraph essay assignment in 1 hour? We can safely say yes, a student can get an A+ mark if he turns to EduJungles


The ultimate guide to planning a long family staycation in Canada

To guarantee that everyone has an amazing time, careful planning is necessary when organizing a lengthy staycation. Here’s the ultimate guide to planning your family staycation in Canada. Canada, with its vast landscapes, diverse cities, and rich cultural heritage, offers endless possibilities for a memorable family staycation. Whether you’re exploring the stunning natural beauty of

Meal kits

Cost vs. Convenience: Analyzing meal kits and traditional cooking

In this modern world and modern times, convenience often takes priority over cost, especially when it comes to food. Meal kits and traditional cooking represent two different approaches to home dining, and each of them has advantages and disadvantages. Analyzing these methods through the lens of cost and convenience provides insight into why individuals might

Condo renovations

Condo renovations Dos and Don’ts: Expert Tips for a Successful Project

Embarking on a condo renovations journey can be both exhilarating and daunting. Imagine transforming your living space into a stylish haven that reflects your personality and meets your needs. While exciting, the process can be full of challenges and unforeseen hiccups. That’s why we’ve gathered some condo renovation dos and don’ts from the experts to

Terrific Hair

Terrific Hair Means Tamanu – Earth to Body

Curly, straight, thick, thin, kinky or silky, tamanu loves and makes terrific Hair.  And scalps. Nutritionally dense yet gentle, tamanu is an effective and versatile nut oil. It stimulates, helps promote growth. prevents hair loss, reduces scalp itch and irritations and adds a natural sheen! Make tamanu a part of your hair and scalp care

Understanding the 4 legal process after a DUI Crash

A single mistake can have serious consequences, especially when driving under the influence. The aftermath of a DUI crash extends beyond physical harm and property damage. It involves a complex legal process that may feel overwhelming. As a responsible citizen, it’s vital to grasp the legal system and your rights in such situations. This blog

personal injury lawyer

Pedestrian accident: How a personal injury lawyer can help you

Accidents involving pedestrians can be life-altering. You could be walking down the street or crossing a street. A vehicle’s sudden impact can change everything right away. If you’ve found yourself in such a situation, you might be wondering how to move forward. This is where a personal injury lawyer steps in, offering crucial help and

Mtltimes Subscription

The latest on what’s moving Montreal and the world – delivered straight to your inbox